Full time
S&P Global
Menara KWSP, 38, Jln Sultan Ahmad Shah, 10050 George Town, Pulau Pinang, Malaysia
About the Role: Grade Level (for internal use): 10 S&P Global Corporate The Role: Database Marketing Analyst (EMEA) The Team: Our dynamic and innovative team thrives on collaboration and data-driven decision-making. We value creativity, precision, and a passion for leveraging customer insights to drive impactful marketing strategies. With a commitment to continuous learning and staying ahead of industry trends, we create an environment where every member's contribution is valued and growth is encouraged. Responsibilities and Impact: Analyze customer data in AEP to identify trends, patterns, and provide actionable insights for marketing strategies. Collaborate with marketing teams to develop targeted campaigns, create audience segments, and track campaign performance with reports and dashboards. Maintain and optimize customer segmentation strategies, ensuring accurate and up-to-date customer information in AEP. Provide recommendations and support to...
