Do you want to begin a new and exciting career within the Digital Brokerage space with opportunities for travel and career advancement in a rapidly growing industry?
Company Overview: Founded in 2018, GCEX is a pioneering regulated digital prime brokerage with a best-of-breed digital asset and FX platform for institutional and professional clients. GCEX has partnerships with Tier 1 trusted Liquidity Providers, leading counterparties and regulated digital custody asset institutions. GCEX offers a wide range of products and technology solutions including White Labels. In 2018, GCEX London opened, followed by offices in Glasgow in 2020, Copenhagen in 2021 and Dubai in 2022.
Role Overview: We are seeking a dynamic and technology-driven Marketing and CRM Executive to join our team. The successful candidate will be required to lead HubSpot email marketing, digital campaigns, CRM implementation and HubSpot strategy across GCEX Group. The ideal candidate will have a background in marketing, CRM management, and understanding of capital markets. This role will report to the Marketing Director.
Key Responsibilities:
- CRM Management:
- Oversee the administration and optimisation of the HubSpot CRM system to ensure data accuracy and efficiency.
- Driving marketing excellence through HubSpot Sales Hub, Marketing Hub, CMS Hub and Service Hub.
- Implement and optimise workflows to automate processes to deliver best-in-class CX and ensure seamless integration with other tools.
- Manage properties, forms and other elements of HubSpot.
- Develop and implement segmentation strategies to target specific client groups effectively.
- Email Marketing Campaigns:
- Plan, execute, and manage email marketing campaigns to promote GCEX's services and products.
- Collaborate with internal teams to create compelling content and email sequences tailored to our target audience.
- Utilise marketing automation tools to streamline campaign workflows and enhance lead generation.
- Data Analysis and Reporting:
- Monitor and analyse marketing and CRM metrics to inform strategic decisions and improve client engagement.
- Prepare comprehensive reports for senior management, providing insights and recommendations based on data analysis.
- Improve marketing processes for greater efficiency and effectiveness.
- Stakeholder Collaboration:
- Work closely with sales, client services, IT and compliance teams to ensure marketing strategies align with business objectives and regulatory requirements.
- Provide training and support across teams on best practices for using HubSpot.
Qualifications and Experience:
- Bachelor's degree in Marketing, Business, or related field.
- Minimum of 2 years experience in a marketing and/or CRM role.
- Proven experience in HubSpot and marketing automation tools.
- Understanding of AI, digital marketing, web, GA4, SEO and LinkedIn ads.
- Strong analytical skills with the ability to interpret complex data.
- Excellent written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Self-motivated with a proactive attitude towards learning.
Desirable Skills:
- Experience in digital asset markets and foreign exchange.
- Knowledge of regulatory requirements in financial marketing.
- Certification in HubSpot or other relevant marketing platforms.
- Applicants with a second language will be prioritised and strong communication in English is to be expected.
Location: Hybrid – London Office and Remote
How to Apply: Interested candidates are invited to submit their CV and a video cover letter detailing their relevant experience and explaining why they are a suitable fit for this role. Please apply to marketing@gc.exchange
GCEX is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
