Full time
Nasdaq
Juárez, 06600 Mexico City, CDMX, Mexico
The ideal candidate will have a deep understanding of data quality, attribution modeling, and advanced analytics, with the ability to optimize data management processes across our MarTech stack, especially on Salesforce and Marketo Measure. This role is integral to our success improving data-driven decision making, driving actionable insights, and advancing our revenue analytics strategy. Key Responsibilities: Marketing Analytics Strategy: Define the KPIs and reporting strategy for Marketing across Power BI and Marketo Measure, aligning them with business goals and success metrics. Maintain Marketing data dictionary to outline definitions, relationships, and platforms. Reports and Dashboards: Design and develop data visualizations and reporting within BI Platform focusing on Marketing funnel performance and trends. Deep Understanding of Attribution: Develop and maintain multi-touch attribution models to assess the impact of each marketing channel and...