Full time
ION Group
Noida, Uttar Pradesh, India
The Role: •Develop the Markets business vertical marketing strategy in collaboration with key stakeholders to align with wider business objectives. •Implement and launch engaging, results-driven multi-channel marketing campaigns in line with business goals and the overall marketing strategy. •Create a consistent pipeline of marketing activity 3–6 months in advance, including events, emails, content strategy, and press and media activities. •Collaborate with the wider Impact team and the Markets business vertical stakeholders to ensure the successful delivery of the marketing campaigns. •Enhance brand recognition in our key markets using traditional and digital platforms. •Build a marketing infrastructure to measure and benchmark all marketing activity. Work with business vertical stakeholders on defining relevant KPIs, and analyze and report on multi-channel campaign performance and metrics. •Communicate the marketing strategy and developments to...